SECRET LEVEL—
A contextual identity for a pioneering studio at the forefront of AI-driven storytelling and production.
Long-time friend Jason Zada was starting a new studio, so we collaborated on a fresh identity! Secret Level’s identity features a handmade type mark and graphic device, both scalable enough to accommodate millions of unique forms, layouts, and stories.
Identity development
secretlevel.co
The SL logo mark offers a ton of cropping options to create a number of unique image mattes that allow for a dynamic focus of attention.
Animator Matt Petrocci ran with the initial direction and blasted out some really fun concepts—proving the scalability of the mark to suit any genre or IP.
client: Jason Zada ██ role: creative direction, design █ motion + design: Matt Petrocci