SECRET LEVEL-ID DEV
Long time friend, Jason Zada was starting a new studio so we jammed on a new identity! Heavily inspired by our digital predecessors, the platform game, Secret Level's identity comprises a handmade type mark and graphic device that are scalable enough to accommodate millions of unique forms, layouts, and stories.
Identity development
secretlevel.co
Animation + Design by Matt Petrocci. Matt ran with the initial direction and blasted out some really fun concepts - proving the scalability of the mark to suit any environment. Can't wait to see the studio grow!
client: Jason Zada ██ role: creative direction, design █ motion + design: Matt Petrocci