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GCD/CD/DESIGN

INFOOTHRSDE / EMAILIN
PRIMER.AI-BRAND SYSTEM
Primer.ai is a San Francisco-based company utilizing Natural Language Processing and Artificial Intelligence to automate the analysis of the world's text-based information. Already well-established in the National Security market, they lacked a brand presence in the commercial space. We quickly became friends, and after some time spent on brand strategy, we got to work on a visual identity inspired by data - as all data starts with deliberate intention and a simple, single point.
Brand identity refresh




Every Primer visual expression is one element in a hyper scalable, super modular visual design toolkit - solving complex visual solutions with human-level precision.



site users ▲ 224%, new users ▲ 227%, bounce rate ▼ 69%, pages per session ▲ 218%, and average session duration ▲ 48%.


created at: Thinkingbox ██ role: creative direction, design direction, motion █ design: Andy Garcia, Ben Marley