JAANUU-LIFE IN COLOR
We set off to Utah's badlands in search of 3am call times, burnouts in rental cars, and a squad of amazing clients, talent, and crew. JAANUU originally came to TBX for assistance in evolving their brand strategy and presence. Having solved those challenges, we were tasked with fulfilling their existing campaign assets and creating a brand film inspired by JAANUU’s need to exude nature + science.
Brand campaign
Seasonal product line launch
JAANUU's drop this summer consisted of a few different colorways: Lilac, Solar Red, Ceil Blue, and Burgundy - all complemented by Utah's unforgiving landscape.
created at: Thinkingbox █ role: creative direction, design, motion ██ design: Krystyn Claire ███ producer: Matheson Murray ██ production: The Heist