S⎯H
GCD/CD/DESIGN

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GOOGLE CLOUD-SOLVING

What are you solving for? Chiat/Day breathed life into a massive but young brand that hadn't quite had its coming-out party yet. So, we created an approachable, human-centric campaign and visual system. Let's get solving!

“Solving” campaign
OLV, OOH, digital + partnership films

We were inspired by seemingly mundane Google's cloud services and how we could give life and personality to them - using them as tonal inspiration for brand expressions.

created at: Chiat/Dat █ role: design direction, design, motion ███ GCD: Gavin Milner ██ Creative: Karine Grigorian + William Tran

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SELECTED WORK REEL ← SELECTED WORK ← REEL ←

JAANUU  LIFE IN COLOR  JAANUU  LIFE IN COLOR 

CODASHOP ▽ CODEE ▽ CODASHOP ▽ CODEE ▽

JAANUU  BRAND REFRESH  JAANUU  BRAND REFRESH 

FITXR ♡ BRAND SYSTEM ♡ FITXR ♡ BRAND SYSTEM ♡

PURPLE □ COOOOOOL □ PURPLE □ COOOOOOL □

TWENTYONE PILOTS ∕∕ LEVEL OF CONCERN ∕∕ TWENTYONE PILOTS ∕∕

PRIMER.AI  BRAND SYSTEM  PRIMER.AI  PRIMER.AI 

CANDY CRUSH → ALL STARS → CANDY CRUSH → ALL STARS →

MCCAFÉ ― GOOD IS BREWING ― MCCAFÉ ― GOOD IS BREWING ―

GOOGLE △ INTERLAND △ GOOGLE △ INTERLAND △

SECRET LEVEL ◁ IDENTITY ◁ SECRET LEVEL ◁ IDENTITY ◁

TBX GEN AI  FITC SPOT  TBX GEN AI  FITC SPOT 

PARAMOUNT  SCREAM VI  PARAMOUNT  SCREAM VI 

62ND GRAMMYS ◇ IDENTITY PACKAGE ◇ 62ND GRAMMYS ◇

GOOGLE CLOUD  SOLVING  GOOGLE CLOUD  SOLVING 

DISNEY+ BRAND LAUNCH ▷ DISNEY+ BRAND LAUNCH ▷

ZOZOFIT ▲ BRAND LAUNCH ▲ ZOZOFIT ▲ BRAND LAUNCH ▲

FX † AHS COMIC CON VR † FX † AHS COMIC CON VR †

UFC 196 ✕ CONOR MCGREGOR ✕ UFC 196 ✕ CONOR MCGREGOR ✕

SONY PICTURES ▶︎ ULTRA 4K STREAMING ▶︎ SONY PICTURES ▶︎ ULTRA 4K STREAMING ▶︎