Showing a little bit of good in the world thanks to a spot created by Ben Tolbert and Chris Juhas. Directed by Henry Alex Rubin.
For the campaign’s visuals, we leveraged the brand’s perceived quality, showcasing the product in an elevated, bold, and graphic manner that accentuates the beauty of the coffee.
client: McDonalds ██ created at: Chiat/Day █ role: creative, design direction, motion ██ creatives: Ben Tolbert + Chris Juhas, director: Henry Alex Rubin ███ design + animation: Kevin Reid