MCCAFE-GOOD IS BREWING
Fresh off Chiat/Day winning the pitch for 'Good is Brewing' we needed a visual identity that was both scalable and authentic to fan base that loves their cup of unpretentious coffee.
'Good is Brewing' campaign
Showing a little bit of good in the world thanks to a spot created by Ben Tolbert and Chris Juhas. Directed by Henry Alex Rubin.
For the campaign’s visuals, we leveraged the brand’s perceived quality, showcasing the product in an elevated, bold, and graphic manner that accentuates the beauty of the coffee.
We enhanced appetite appeal through dynamic liquid movement and texture-focused photography. Utilizing ingredient textures, devices, and a bold colorway, we made creating assets for TV, OOH, and social media effortless.
End card explorations.
client: McDonalds ██ created at: Chiat/Day █ role: creative, design direction, motion ██ creatives: Ben Tolbert + Chris Juhas, director: Henry Alex Rubin ███ design + animation: Kevin Reid