ZOZOFIT-BRAND LAUNCH
ZOZO is a wonderfully weird brand born from the fine people of Start Today in Japan, solely focused on developing a system to create the perfect fit. At Chiat/Day, we were tasked with defining the original visual language, brand lookbook, content production, and digital touch points. We developed a playfull and scalable idenity that served as visual device perfect for personifying movement and fit.
Brand launch
created at: Chiat/Day ██ role: design + direction, motion ████ Head of design: Mark Sloan ███ design: Kevin Reid, Robbie Reynolds, Aaron Nandor