JAANUU-2023 BRAND REFRESH
JAANUU is a leading premium scrubs brand designed for high-performance medical professionals. We imbued their existing word mark and icon with function and purpose - creating playful intention, utilizing scale a subtle surreality. Then we developed their product catalog and a number of scalable digital assets for online and catalog use.
Brand refresh
2023 G14 catalog
created at: Thinkingbox █ role: creative direction, design ██ design: Krystyn Claire, Annie Myron ███ producer: Matheson Murray