Client
Primer.ai
Scope of Work
Brand identity refresh
Year
2021
Primer.ai is a San Francisco-based company utilizing Natural Language Processing and Artificial Intelligence to automate the analysis of the world's text-based information. Already well-established in the National Security market, they lacked a brand presence in the commercial space. We quickly became friends, and after some time spent on brand strategy, we got to work on a visual identity inspired by data - as all data starts with deliberate intention and a simple, single point.
Every Primer visual expression is one element in a hyper scalable, super modular visual design toolkit - solving complex visual solutions with human-level precision.
Resulting in website users ▲ 224%, new users ▲ 227%, bounce rate ▼ 69%, pages per session ▲ 218%, and average session duration ▲ 48%.
created at: Thinkingbox ██ role: creative direction, design direction, motion █ design: Andy Garcia, Tony Yu