Twentyone Pilots
Client
Twentyone Pilots
Scope of Work
Level of Concern: Never-ending music video
Year
2020
Ah, the pandemic... I remember perfecting my tuna salad one afternoon when I received a call from Jason Zada and Jason Nickel to join a small team in bringing to life a wildly ambitious digital experience and music video for Twentyone Pilots. Congrats, boys, on the Guinness World record for the longest music video ever!
Shooting remotely between LA and SF, we created a one-of-a-kind 24-hour stream that engaged millions of fans. We seeded them with abstracted codes to unlock digital drives, each containing exclusive content and more puzzles, taking them further down the rabbit hole.
We developed a fully functional icon-based alphabet to create hundreds of possible asset combinations, seeding unlock codes that support our graphic system. Gaming, experience, and puzzle wizard Steve Peters was part of the crew, developing some seriously mind-bending digital and audio puzzles that seemed never-ending.
Several hundred unique assets were created by myself and Matt Petrocci. These assets were then integrated into Imposium's system to serve as visual currency for phase 2: the user-generated never-ending video. A huge shoutout to Matt!
client: Twentyone Pilots, YouTube ███ role: creative direction, design direction, motion ███ director: Jason Zada █ dev: Imposium ██ animation: Matt Petrocci ███ producer: Ryon Lane
