McCafe
Client
McCafe
Scope of Work
'Good is Brewing' campaign
Year
2019
Fresh off Chiat/Day winning the pitch for 'Good is Brewing' we needed a visual identity that was both scalable and authentic to fan base that loves their cup of unpretentious coffee.
▲ Showing a little bit of good in the world thanks to a spot created by Ben Tolbert and Chris Juhas.
For the campaign’s visuals, we leveraged the brand’s perceived quality, showcasing the product in an elevated, bold, and graphic manner that accentuates the beauty of the coffee.
We enhanced appetite appeal through dynamic liquid movement and texture-focused photography. Utilizing ingredient textures, devices, and a bold colorway, we made creating assets for TV, OOH, and social media effortless.
client: McDonalds ██ created at: Chiat/Day █ role: creative, design direction, motion ██ creatives: Ben Tolbert + Chris Juhas, producer: Lizzie Marcy, director: Henry Alex Rubin ███ design + animation: Kevin Reid
