Client
JAANUU
Scope of Work
Brand Refresh
Year
2023
JAANUU is a leading premium scrubs brand designed for high-performance medical professionals. TBX was invited to a few strategy sessions, and led by our strategy shaman's, we were flattered to win them over.
Our first challenge was to imbue their existing logo mark and icon with function and purpose. We developed their product catalog and a number of scalable digital assets for online and catalog use.
created at: Thinkingbox █ role: creative direction, design ██ design: Krystyn Claire, Annie Myron ███ producer: Matheson Murray