FitXR
Client
FitXR
Scope of Work
Brand Identity System
Year
2022
FitXR approached TBX to refine their brand strategy and visual identity systems - unifying both brand messaging and in-game assets. So we packed our bags and headed to London to get to work.
FitXR enables every player to break out of reality and exercise within an immersive and engaging environment. Here, their achievements aren’t just data points on a server—they're felt in real life
Forms are shapes derived from the logo - used to accentuate messaging, convey movement, and help us create a distinct look and feel for brand comms and in-game assets.
created at: Thinkingbox ███ role: creative direction, design direction, motion █ design: Tony Yu ▲ Meta Quest 2 spot: 3D asset creation and creative direction. Production by The Mill
