Codashop: CODEE
Client
Codashop: CODEE
Scope of Work
Branded character development
Year
2023
At TBX, we forged a partnership with a leading third-party in-game item and currency platform called Codashop. While they had the beginnings of a great up-and-coming digital brand, a crucial element was missing: enter CODEE.
CODEE serves as our official merchant ambassador, embodying the spirit of next-level players while ensuring that your in-game wallet stays stacked. As the personification of our brand, CODEE's presence will be felt across numerous touchpoints, activating our players at every turn.
CODEE can inhabit any screen, regardless of size, and display any message. It appears in unexpected places and is not restricted to a specific medium, effortlessly adapting to any form or style we require.
CODEE is memorable, inclusive, and relatable, connecting audiences more deeply with the brand. CODEE helps earn trust from new players and build trust with existing ones.
Early concept development
created at: Thinkingbox ██ role: creative direction, character design, motion ███ character sketches: Chris Martinetti ██ creative direction: Kal Nguyen █ production: The Heist
