Client:
ZOZO
Campaign
Identity Development
ZOZO
Client
ZOZO
Scope of Work
Brand identity
Year
2018
ZoZoFit is a wonderfully weird brand born in Japan, solely focused on developing a system to create the perfect fit. At Chiat/Day, we were tasked with defining the original visual language, brand lookbook, content production, and digital touchpoints.
Forms and shapes play a huge role in our system, mimicking human movement and serving as major graphic elements.
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created at: Chiat/Day ██ role: design + direction, motion ████ Head of design: Mark Sloan ███ design: Kevin Reid, Robbie Reynolds, Aaron Nandor
