Secret Level
Client
Secret Level
Scope of Work
Identity development
Year
2022
Long time friend, Jason Zada was starting a new studio so we jammed on a new identity!
Animation + Design by Matt Petrocci. Matt ran with the initial direction and blasted out some really fun concepts - proving the scalability of the mark to suit any environment. Can't wait to see the studio grow!
Heavily inspired by our digital predecessors, the platform game, Secret Level's identity comprises a handmade typemark and graphic device that are scalable enough to accommodate millions of unique forms, layouts, and stories.
The geometric nature of our letter forms gives us dozens of unique crops and layout opportunities.
Can't wait to see the studio grow!
client: Jason Zada ██ role: creative direction, design, motion █ motion + design: Matt Petrocci
