IMAX
Client
IMAX
Scope of Work
'Films to the Fullest' Brand Campaign
Year
2019
IMAX sought differentiation from ordinary theaters, and in 2018, they selected Chiat/Day to bring that vision to life. Thus, 'Films to the Fullest' was born, requiring a visual system to reach 79 countries in 39 languages via print, digital, and OOH platforms.
The Frame, a versatile device, enabled us to focus on key messaging within communications and scale visuals to any size, effectively illustrating IMAX's immersive experience. While everything fits within the frame, IMAX transcends its confines, offering an unparalleled cinematic experience.
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A global campaign that scaled to 79 countries in 39 languages.
created at: Chiat/Day LA ██ role: design, compositing ███ creative: Liz Cartwright+Stephen Lum █ 3D: Cream Electric Art
